Animoto, is a powerful and user-friendly tool for video creation, has a lot of avenues for growth and expansion, among which is the ever-changing arena of business.  The move to create a version of Animoto  that caters especially to the business sector is a boon for both the people behind Animoto, and every enterpriser out there who wants their individual businesses to be constantly on the cutting edge of new technology of advertising.

So for those who want to grow their business with Animoto, here are the added features to support the unique needs of any business:

• White label: White-labeling is basically the act of removing a company’s label on something and replacing it with you own, to make it appear as if your company made it. Although it sounds like a bit of a shady deed to do, it is perfectly legal, just as long as the required permission from the merchant of the product that you are going to white-label must be sought for before doing such a thing. Doing that to your Animoto videos add a touch of professionalism to it, and make your company look better in people’s eyes.

• Unlimited DVD-quality videos: Upon paying for subscription to Animoto for Business, one of the major offers of Animoto that you can take advantage of is the unlimited DVD-quality videos. This means that you can create, download, and send as many videos as you like. You can send a personalized video to each and every one of your clients for a memento or gifts, or even resell each video for additional profit.

• Call-to-action button: When making Animoto videos, you can opt to leave a “call-to-action” button at the very end of your presentation, which the surveyors of your video may click, and will then be redirected to another page in which you can add further details about your business. For example, if you feel that you have not yet explained some things clearly in your Animoto video, you can create a call-to-action button with “click here for more information” as a caption. However, note that this only works for the videos in Animoto, and the feature will not work if the video is downloaded and put on another site or sent to YouTube.

• Commercially licensed music library: Animoto has over 300 songs that have already been licensed for commercial use, and therefore ready for use in your videos. As the Animoto website states, “we did all the heavy lifting for you.”

• Speed control: You can control the speed of you videos, making it half or double the speed. Double speed can give the video more action, but half speed gives more emphasis on the pictures.

The guys at Animoto understand how to do business, as Animoto itself is an enterprise. They’ve even compiled a list of innovative ideas on how you can use their tool to increase sales and enhance your craft.

Some of their tips:

• you can use Animoto to enhance your website
• help your e-newsletter go viral
• spice up your company’s blog
• create promotional videos for trade shows
• upload promotional videos to YouTube
• help your clients share your product and if your videos are substantial, even sell DVDs of it to  your clients

Clearly, for businesses who want to stay quality-driven, cutting-edge and ever-growing, a program like Animoto should always be ready in your arsenal.